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Kiwi entrepreneur nets multi-million dollar Microsoft deal!

May 20th, 2006 by Patrick S

She worked colossal hours without pay. The office equipment didn’t work properly. She stayed in ratbag hotels. But now 31-year-old Wellingtonian Claudia Batten has sold her software company to Microsoft. For up to US$400 million (NZ$643 million).

Batten is now flying high among the ranks of the dotcom millionaires in a deal which dwarfs even the recent purchase of Trade Me. 

Four years ago, Batten founded Massive Inc with two expat Australians in New York, to develop software that downloads advertising into online video games – a world first. 

Tapping into the “Lost Boys” market – hard-to-target 18- to 34-year-old males – was the key to the company’s success, Batten said. 

“We told advertisers: ‘We’ve found the Lost Boys. They’re playing games and we can get you in front of them’.” 

Speaking to the Herald on Sunday from Seattle, Batten was coy about how much she got from the sale, reported at between US$200-400 million ($643m NZD)
Read full story: NZ Herald

Woo go New Zealand 😉

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